About Lori Dougherty

Helping Create Your Best Skin/Healing From The Inside Out/Transforming Your Life/Ultimate Glow Up
I was working my regular 9-5 job running google AdWords for small businesses, staring at my computer all day, and navigating through spreadsheets. I started to dream of the future, thinking about the things that used to light me up and make me laugh and feel good! There must be more. I lost my passion, fire, and sense of purpose. Consumed with a regular job, keeping my house clean, raising my kids, running errands, meaningless relationships, and just the understanding, is this it.

I started by buying my first self-help books and starting my journey with yoga. It led me to healthy eating and finding a morning routine that energized me to start my day. This led me to group fitness classes and put in the work for the outside appearance, feeling better about moving my body and feeling more alive. As I read more books, I found myself being more and more drawn to what I was reading and confused by a lot of it. Especially the manifestation and changing your mindset. It all seemed foreign to me and very confusing. I knew I was intrigued but had no idea what peeling back the layers and healing from the inside looked like.

It was 2012, and the name Pretty Power came to my mind, and I had no idea why, and I had no idea what I was going to do with the name. I had never owned my own business and felt broken, so even though I loved all the self-help and the thought of coaching, I wouldn’t allow myself to believe that was for me. But I knew in my heart 10 years ago that when this name came to me, it would mean something and be a big part of who I am.

I spent many years navigating through healing, being healthy, yoga, meditation, and journaling. Processing thoughts, trying to dissect what I was learning in books and use it to my benefit. It was like I knew what to do, but I couldn’t figure out how to show up for myself and put it into action. I even spent many days going out on weekends drinking and having fun (basically balancing both worlds healthy and still holding on to the not-so-healthy version of myself). However, that part of me still needed to self-sabotage. I didn’t like who I was and wasn’t sure how to forgive and let go.

Finally, in 2020 I invested in myself and hired a Life Coach; in 2021 joined a mastermind because I knew all the books I had been reading and the fire I felt inside. I needed that support to get me to where I was supposed to be.

I want others to see that finding someone who speaks to you and who you connect with can help navigate you through the darkness is essential. I don’t want a woman to spend 10 years with a dream and not know how to get there because they are too stubborn to get help. Find someone who will take you out of the darkness and bring you into the light.


I am here to help women who want to find themselves again and looking to heal from the inside. The woman who lost herself to find her fire again. The woman who forgot how to dream and wants to make her dream a reality. The woman who never settles for less because she deserves more!!

Our Mission Statement

“At Pretty Power Essentials, I am dedicated to helping women heal from the inside out. True beauty comes from within, and by nourishing your body and mind with holistic health practices, you can feel confident, vibrant, and powerful. My mission is to provide high-quality, natural products and resources that support your journey to optimal health and wellness, so you can live your best life and radiate your authentic beauty to the world.”

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