[vc_row][vc_column][vc_column_text]I recently spoke at and co-hosted a private small business consulting event in St Pete Florida. I shared with this group one of the most profound realizations Iโve ever had over money, and I want to share it now with all CEO-AF blog readers and subscribers.
One member told me this was one of his biggest take aways from this event and I agree,
It is a powerful thought provoker.
๐๐๐ ๐ ๐๐ ๐๐๐๐ ๐๐๐๐๐๐ does your company money have to flow ๐๐๐ ๐๐๐ it is ๐๐๐๐๐๐๐๐.
(Realized = itโs spendable money)
When you learn this about your company:
YOUR $0 CHANGES.
The water line HAS to move up.
For example: In my company, earned income flows through the insurance carrier, the homeowner, to us, to the supplier, crews, and sales people.
For each file this process happens FOUR TIMES for FOUR separate payments.
โ๏ธ deductible that comes from customers bank
๐ฆ Acv that comes from carrier to HO
๐ฆ depreciation that comes from carrier to HO
๐ฐ supplements that go from carrier to HO
I also have overhead on the money including office rent, marketing, W2 office position salaries & (TAXES ๐คฎ )
I also need a budget to โfloat the next projectโ
And in a season of growthโฆ that float expands and gets heavier.
This is what tells me where my ZERO in my own bank is. At the time of this writing it is well over a quarter million dollars from ACTUAL zero. ๐
It was 50k. It grew to 100k. 100k was ZERO.
And if my account dropped to thatโฆ.
I was tripping like it WAS ZERO (Because it is)
I knew when itโs time to get serious about going and head hunting the receivables that weโre past due, I knew to check on company health,
I knew to look for cash flow bleeds at 100k. NOT ZERO.
And thenโฆ..Knowing growth, storms, the cash float, taxes coming up due, new reps coming on, I had to move it to 250k PLUS.
That is now my ๐๐๐๐ ๐๐๐๐.
Today I want to encourage you each to map out your โCASH FLOW RIVER.โ
โ๏ธ how far does your money travel
โ๏ธ how long does that take
โ๏ธ how many variables does it pass through that can hang it up
โ๏ธ how much do you NEED on hand to run healthy
We see company owners buying the lambos, right?
And as long as thatโs REALIZED INCOME and a profit distribution to the OWNER, thatโs GUCCI.
Buy the damn lamboโฆ. Just make sure your cash flow water line is exactly where it needs to be FIRST.
There is not ONE of you that can operate at ZERO so what does the new zero need to become?
DEFINING THIS and sticking to itโฆ
๐๐ผYouโll know when you are in โdebt to yourselfโ
& itโs hustle thirty mode
๐๐ผYouโll have reserves for the things that come up
๐๐ผYou wonโt have to take out loans for expensive money
#WAKEUPTOWIN & stay Ceo-AF ๐ฅ[/vc_column_text][/vc_column][/vc_row]