[vc_row][vc_column][vc_column_text]I recently spoke at and co-hosted a private small business consulting event in St Pete Florida. I shared with this group one of the most profound realizations Iโ€™ve ever had over money, and I want to share it now with all CEO-AF blog readers and subscribers.

One member told me this was one of his biggest take aways from this event and I agree,
It is a powerful thought provoker.

๐‡๐Ž๐– ๐…๐€๐‘ ๐ƒ๐Ž๐–๐ ๐’๐“๐‘๐„๐€๐Œ does your company money have to flow ๐๐„๐…๐Ž๐‘๐„ it is ๐‘๐„๐€๐‹๐ˆ๐™๐„๐ƒ.

(Realized = itโ€™s spendable money)

When you learn this about your company:


The water line HAS to move up.

For example: In my company, earned income flows through the insurance carrier, the homeowner, to us, to the supplier, crews, and sales people.

For each file this process happens FOUR TIMES for FOUR separate payments.

โœ”๏ธ deductible that comes from customers bank
๐Ÿฆ Acv that comes from carrier to HO
๐Ÿฆ depreciation that comes from carrier to HO
๐Ÿ’ฐ supplements that go from carrier to HO

I also have overhead on the money including office rent, marketing, W2 office position salaries & (TAXES ๐Ÿคฎ )

I also need a budget to โ€œfloat the next projectโ€
And in a season of growthโ€ฆ that float expands and gets heavier.

This is what tells me where my ZERO in my own bank is. At the time of this writing it is well over a quarter million dollars from ACTUAL zero. ๐Ÿ‘€

It was 50k. It grew to 100k. 100k was ZERO.
And if my account dropped to thatโ€ฆ.
I was tripping like it WAS ZERO (Because it is)

I knew when itโ€™s time to get serious about going and head hunting the receivables that weโ€™re past due, I knew to check on company health,
I knew to look for cash flow bleeds at 100k. NOT ZERO.

And thenโ€ฆ..Knowing growth, storms, the cash float, taxes coming up due, new reps coming on, I had to move it to 250k PLUS.

That is now my ๐“๐‘๐ˆ๐ ๐‹๐ˆ๐๐„.

Today I want to encourage you each to map out your โ€œCASH FLOW RIVER.โ€

โœ”๏ธ how far does your money travel
โœ”๏ธ how long does that take
โœ”๏ธ how many variables does it pass through that can hang it up
โœ”๏ธ how much do you NEED on hand to run healthy

We see company owners buying the lambos, right?

And as long as thatโ€™s REALIZED INCOME and a profit distribution to the OWNER, thatโ€™s GUCCI.

Buy the damn lamboโ€ฆ. Just make sure your cash flow water line is exactly where it needs to be FIRST.

There is not ONE of you that can operate at ZERO so what does the new zero need to become?

DEFINING THIS and sticking to itโ€ฆ

๐Ÿ‘‰๐ŸผYouโ€™ll know when you are in โ€œdebt to yourselfโ€
& itโ€™s hustle thirty mode
๐Ÿ‘‰๐ŸผYouโ€™ll have reserves for the things that come up
๐Ÿ‘‰๐ŸผYou wonโ€™t have to take out loans for expensive money

#WAKEUPTOWIN & stay Ceo-AF ๐Ÿ”ฅ[/vc_column_text][/vc_column][/vc_row]